Marketing Strategies of Coca-Cola Case Study Example | Topics and Well Written Essays - 3500 words

Marketing Strategies of Coca-Cola - Case Study Example Professor Yvonne Mc Laughhlin has done well to focus attention on the various global companies with primary attention on Coca-Cola Company and its global competitors, as there is a dearth of books on management for developing countries. With her blend of expertise in the academic discipline and her practical work experience, Prof. Yvonne Mc Laughhlin is well equipped to write this book on global marketing. Due to the lack of sound management books at the graduate and postgraduate levels, this book would feel an important void. The other books written by this author and published by Business Information Books are 'Business Studies' (1998), "Relationship Management of Toyota' (2006). In addition to these, the author is a regular writer in business magazines and times now. His recent published article on 'TATA's Global Acquisition' in "Business Today", of Jan 2008, has revealed TATA'S insight views of management and future expansions plan. Marketing variables play an important part in the presentation and exposure to the target population. Age and geographic variables are also important factors. It is important for the Coca-Cola Company to target new segments in order to remain at the cutting edge. In order to remain competitive in the market it is important to present timely and effective information for the target population. The creation of a proper Marketing Information System and its updation on regular basis is very important for the Company to not only keep its presence felt but also to increase traffic. A step by step marketing plan should be undertaken in order to achieve the desired result. The management should undertake an annual evaluation of the plans and goals designed to achieve. This will help the company to correct its action towards the right direction. Continuous updation and promotion will make it possible to achieve its goals in future. Research Objectives To understand the importance of the strategic model for effective management that integrates strategic techniques in decision making. To understand the decision making process, and the use of strategic business techniques in the organization. To understand the involvement of various aspects of these tools and their effectiveness in an organization. To get an understanding and critical evaluation of a company to get an insight how effectively the business techniques are implemented. Layout of the book Chapter 1: Introductory background of the main theme of the book, the core research problems and aims and objective for this dissertation. Chapter 2: Reviews the main literature and theories in relation to the market forces, environmental analysis and competitive advantage of the organization in particular the pharmaceutical market. Chapter 3:

Current issue in global business Essay Example | Topics and Well Written Essays - 750 words

Current issue in global business - Essay Example In 2008, one of the most severe financial crises since the Great Depression struck. Banks had been lending money recklessly for several years and this led to a serious asset bubble. To make things worse, many of the people who borrowed money were completely unable to pay off their debts as they became due. Banks and businesses collapsed. Millions of people were laid off. Credit dried up, making it very hard to borrow money and allow companies to begin the rebuilding process. Throughout these problems, corporate taxes remained high in most developed countries. In Canada, they were reduced somewhat, with an eye towards encouraging business opportunities (Vieira). Elsewhere, however, they remain high and continue to limit the amount of jobs that can be created and the economic re-bound that is desperately required to restore western economies to a level comparable to pre-2008. This is an issue for everyone who cares about global stability and economic growth. The backbone of our economi es are our corporations, be they small family-owned businesses are huge multi-national companies. We need to work hard to create environments in which they can thrive and hire employees. There are those who would wish to raise corporate tax rates and effectively stifle growth. ... They wish to see Ireland's advantage wiped out completely. Ireland has been forced to accept a massive bailout from the EU and so far has managed to keep its tax rate, a point of national pride, but only after great duress was brought to bear on its government by countries such as France, which have a high corporate tax rate and don't like Ireland's competitive tax advantage (EU Business). When countries squabble like this, it is businesses that lose out. This kind of instability is anathema to good business. They have a very difficult time planning long-term when they are not sure what the tax rate will be a few years down the line. Stability is key in these kinds of situations. Some say that lowering corporate tax rates is the wrong policy. It involves giving extra cash to those who need it less. They suggest it makes more sense to give money to education programs and needy families. But they miss the point. Lowering corporate taxes jump-starts business. It allows companies to hire more people. Businesses form the cornerstone of the economy. We should not punish them with high taxes. Of all countries in the world, it is most surprising to learn that the United States has one of the highest tax rates in the world. Despite the fact that it is often seen as a champion of business, it makes life very difficult for them. Even Republicans see fit to attack business when they talk about putatively lowering taxes. A recent article discusses the opinion of Eric Cantor, the majority Republican leader in the House: As a first step toward that wider overhaul, Mr. Cantor said he supports allowing U.S. multinational corporations to bring nearly $1.2 trillion in profits derived from foreign operations onshore at a temporary lower tax rate, in a bid to

Business Analysis& Decision Making Essay Example for Free

Business Analysis Decision Making Essay According to Haslam, Neale and Johal (2000), `the total factor productivity us in general defined in two main types; the Level of labour and capital and their efficiency of production; and the productivity of the firm. The productivity of capital and labour is calculated as: total outputs divided by inputs of labour and capital`. Labour cost in a company makes a major part of the production cost and should be therefore most cost efficient. The total employment divided to the total physical output equals the total labour productivity. EXAMPLE If a company produces more the one product or provides service rather the manufactured it can be difficult to recognise the physical output. Therefore, financial proxies such as value added or net output of employment are used. In order to compare the figures fair with each other, financial indexes can be produced. `This is possible by dividing the total number of labour hours into the value added`, (Haslam, Neale and Johal, 2000). The result of this calculation is the value added generated by labour hour. This index can be compare not just with the past years of production of a firm, in addition it is possible to compare with other companies to obtain a broad prospective about labour productivity and how efficient labour is used. Furthermore, over the years inflation changes the purchasing power of money and capital productivity varies. Assts may change value due to depreciation or capital consumption. Therefore, companies analyse the value added per  £ of fixed assets. `Capital productivity is calculated as capital stock (before depreciation or capital consumption) divided into the net output or value added figure`, (Haslam, Neale and Johal, 2000). The relationship between a growing product market and productivity is that; in a growing market the demand of a manufactured good increase. The result is an increase in volumes produced and sold. However, productivity is the output less the cost of production. Therefore, a growing market is not the only factor in order to achieve greater productivity. Like it was briefly pointed out in the paragraph above, labour cost is expensive and therefore should be used efficiently. A boost in productivity may occur whilst improving the productive flow. Due to the introduction of new techniques, working methods such as cell or mass production; and technical inventions such as conveyors labour costs can be cut and productivity increased. Another factor for increasing productivity may be employees’ satisfaction. In addition, in a growing market it comes to fragmentation and segmentation and the market matures. In order to stay competitive many firms lower their prices, which results less revenue generated. Employee satisfaction Labour time most efficient used labour efficiency, product quality, brand recognition and the economy Haslam, Neale and Johal, Economics in a Business context 3rd edition, Thomson Learning 2000, London

Airplanes And Aircraft Engineering Essay

Airplanes And Aircraft Engineering Essay Aircrafts are capable of flight using forward motion that generates lift as the wing moves through the air. Airplane is propelled by a screw propeller or a high-velocity jet, and supported by the dynamic reaction of the air against its wings. There are many components of an airplane however the essential components are a wing system to sustain it during flight, tail surfaces to stabilize the wing, movable surfaces to control the attitude of the machine in flight, and a power plant to provide the thrust to push the craft through the air. An enclosed body which is known as the fuselage houses the crew, passengers, and cargo, as well as the controls and instruments used by the navigator. An airplane also requires a support system when it is at rest on a surface and during takeoff and landing. Airplanes have different shapes and sizes depending on the purpose, but the modern airplanes have some features in common. They are fuselage, tail assembly and control surfaces, wing, power-plant and landing gear. In this report the prime focus is on the Prime components of the aircraft assuring structural integrity while meeting requirements for optimum operational performance of an aircraft. The empennage is also known as the tail is the rear part of the aircraft. Usually it includes the stabilizers, rudder and elevator as many other components as seen below.. It is constructed depending on the aircraft for example in fighter jets it may be constructed around the exhaust nozzle. In commercial aircrafts the empennage is built from the cabin pressure-cone and may contain the Flight Data Recorder (black box), Cockpit Voice Recorder and the pressure out-flow valve. There is another design which does not require an elevator. In this design there is a one-piece horizontal stabilizer that pivots from a central hinge point, such a design is known as a stabilator. 2. Wings: As we can see below is a wing. Wings are airfoils attached to each side of the fuselage and are the main lifting surfaces that help the airplane during flight. There are great variations in the wing designs, sizes, and shapes used by the various manufacturers. Each of these specifications fulfils a certain need with respect to the performance for an airplane. Wings may be attached at the top, middle, or lower portion of the fuselage and are referred to as high-, mid-, and low-wing, respectively. The number of wings may vary. Monoplanes contain a single set of wings while those with two sets are called Biplanes. The principal structural parts of the wing are SPARS, RIBS, and STRINGERS. These are reinforced by trusses, I-beams, tubing, or other devices, including the skin. The wing ribs determine the shape and thickness of the wing (airfoil). Attached to the rear, or trailing, edges of the wings are two types of control surfaces referred to as ailerons and flaps. http://khup.com/view/2_keyword-design-of-aircraft-rib-structure/aircraft-structure.html 2.1 Spars 2.1.1. Definition: The spar is the main structural member of the wing, in a fixed-wing aircraft, running span wise at right angles to the fuselage. There may be more than 1 spar or none at all. 2.1.2 Uses: Fight loads and the weight of the wings whilst on the ground is carried by spars. Spars are also used in aerofoil surfaces such as the tail plane, fin and serve a similar function, although the loads transmitted may be different. 2.1.3. Loads: Upward bending loads from the wing lift force that supports the fuselage in flight. Downward bending loads due to the weights acting. Drag loads dependent on airspeed and inertia. Rolling inertia loads. Chordwise twisting loads due to aerodynamic effects at high airspeeds. 2.1.4. Materials: Wooden construction Early aircraft used spars carved from solid Spruce or Ash. Wooden spar types have been used and tried with such as spars which are box-section in form; or laminated spars which are laid up in a jig, and compression glued to retain the wing dihedral. Wooden spars are still being used in light aircraft such as the Robin DR400. Metal spars A common metal spar in a general aviation aircraft generally consists of a sheet aluminium spar web, with L or T -shaped spar caps being welded or riveted to the top and bottom of the sheet to prevent buckling under applied loads. Tubular metal spars The German Junkers J.I armoured fuselage ground-attack sesquiplane of 1917 used a Hugo Junkers -designed multi-tube network of several tubular wing spars, placed just under the corrugated duralumin wing covering and with each tubular spar connected to the adjacent one with a space frame of triangulated duralumin strips riveted onto the spars. Advantages Gives substantial increase in structural strength at a time when most other designs were built with wood-structure wings. Geodesic construction In aircraft such as the Vickers Wellington, a geodesic wing spar structure was employed which had the advantages of being lightweight and able to withstand heavy battle damage with only partial loss of strength. Composite construction Nowadays aircraft use carbon fibre and Kevlar in their construction, ranging in size from large airliners to small aircraft. Companies have employed solid fibreglass spars in their designs but now often use carbon fibre in their high performance gliders such as the ASG 29 Advantages The increase in strength and reduction in weight compared to the earlier fibreglass-sparred aircraft allows a greater quantity of water ballast to be carried. 2.1.5. Disadvantages: The wooden spar has a danger of the deteriorating effect that atmospheric conditions, both dry and wet, and biological threats such as wood-boring insect infestation and fungal attack can have on the wooded spars; consequently regular inspections are often mandated to maintain airworthiness. Similar disadvantages on metal spars limit their use. 2.2 Ribs 2.2.1. Definition: In an aircraft,  ribs  are forming elements of the structure of a  wing. Ribs are attached to the main  spar, and by being repeated at frequent intervals they form a skeletal shape. Usually ribs incorporate the  airfoil  shape of the wing. They are the cross-section shape of a wing. The ribs can be classified according to the types of load acting on it. Lightly loaded ribs are subjected to aerodynamic loads while a rib is subjected to concentrated forces transferred from primary points is considered as moderately loaded rib. 2.2.2 Function: Maintain the sectional shape of wing box. Function as panel breakers for stringers. Provide support for attachment of other systems. Distribute locally applied air pressure loads. 2.2.3. Stiffness: The ribs contribute little to the overall stiffness of the wing box and also carry little of global bend and twist loads acting on the wing. 2.2.4. Loads: Loads acting on the ribs are of three types: Loads transmitted from the skin-stringer wing panels. Concentrated forces transmitted to the rib due to landing gear connections, power plants nacelle connections, etc Body forces in the form of gravitational forces. Inertia forces due to wing structural mass. 2.2.5. Materials: Ribs are made out of wood, metal, plastic, composites, foam. Carbon reinforced composites (CFC) or Carbon Fibre Reinforced Plastics (CFRP) are used extensively in aircraft structures as they give high stiffness and strength with lower weight. 2.2.6. Advantages and Disadvantages: Wooden ribs are subjected to atmospheric deterioration. http://khup.com/view/2_keyword-loads-acting-on-ribs/report-5.html 2.3. Stringers or Longerons Interior of a Boeing/ Stearman PT-17 showing small channel section stringers. 2.3.1. Definition: A longeron  or  stringer  or  stiffener  is a thin strip of wood, metal or carbon fibre, to which the skin of the aircraft is fastened. Longerons are attached to  formers  in the case of the fuselage, or  ribs  in the case of a wing, or  empennage. In early aircraft, a fabric covering was sewn to the longerons, and then stretched tight by painting it with  dope, which would make the fabric shrink, and become stiff. 2.3.2. Properties: Longeron and stringer are used interchangeably. If the longitudinal members in a fuselage are less in number (usually 4 to 8), they are called longerons. The longeron system requires that the fuselage frames be closely spaced (about every 4 to 6 in/10 to 15 cm). If the longitudinal members are numerous (usually 50 to 100) then they are called stringers. In the stringer system the longitudinal members are smaller and the frames are spaced farther apart (about 15 to 20 in/38 to 51 cm). Longerons are of larger cross-section when compared to stringers. 2.3.3. Advantages: On modern aircraft the stringer system is more common because its more weight efficient despite being complex to construct and analyze. Some aircraft, use a combination of both stringers and longerons. The stringers carry bending moments and axial forces. They also stabilize the thin fuselage skin. 3. Power Plant: A power plant consists of propeller and engine.   The main function of the engine is to supply power to run the propeller. It also generates electrical power, provides vacuum source for flight instruments, and provides a source of heat for the pilot and passengers. The engine is covered by a cowling, or in some airplanes, surrounded by a nacelle. Its purpose is to streamline the flow of air around the engine and to help cool the engine by ducting air around the cylinders. The propeller on the front of the engine converts the rotating force of the engine into forward acting force called thrust that helps move the airplane through the air. 4. Landing gear: Every matter has its base on which it stands. The principle support of the airplane when parked, taxiing, taking off, or when landing is its landing gear. The most common type of landing gear consists of wheels, but airplanes can also be equipped with floats for water operations, or skis for landing on snow. The landing gear consists of three wheels two main wheels-tail wheels and a third wheel positioned either at the front or rear of the airplane-nose wheel, the design is referred to as a tricycle gear A steerable nose wheel or tail wheel permits the airplane to be controlled throughout all operations while on the ground.    5. Fuselage Fuselage is aircrafts main body and covers the majority of the airplane, it holds all other pieces of the aircraft together and other large components are attached to it. The fuselage is generally streamlined to reduce drag. Designs for fuselages vary widely. The fuselage houses the cockpit where the pilot and flight crew sit and it provides areas for passengers and cargo. Some aircraft carry fuel in the fuselage; others carry the fuel in the wings. 5.1. Types of Fuselage Structures: Truss Structure Geodesic construction Monocoque Shell Semi-monocoque 5.5.1. Truss Structure: This kind of structure is used in lightweight aircraft using welded steel tube trusses. A box truss fuselage structure can also be built out of wood-covered with plywood. 5.1.2. Geodesic construction: Geodesic structural elements used by during the wars, World War II, to form the whole of the fuselage, including its shape. In this multiple flat strip stringers are wound about the formers in opposite spiral directions, giving a basket-like appearance. This proved to be light, strong, and rigid and had the advantage of being made almost entirely of wood. Its redundant structure can survive localized damage without catastrophic failure. 5.1.3. Monocoque Shell In this method, the exterior surface of the fuselage is also the primary structure. A typical early form of this built using moulded plywood, where the layers of plywood are formed over a plug or within a mould. A later form of this structure uses fibreglass cloth impregnated with polyester or epoxy resin, instead of plywood, as the skin. A simple form of this used in some amateur-built aircraft uses rigid expanded foam plastic as the core, with a fibreglass covering, eliminating the necessity of fabricating moulds, but requiring more effort in finishing. An example of a larger moulded plywood aircraft is the de Havilland Mosquito fighter/light bomber of World War II. No plywood-skin fuselage is truly monocoque, since stiffening elements are incorporated into the structure to carry concentrated loads that would otherwise buckle the thin skin. The use of moulded fibreglass using negative (female) moulds (which give a nearly finished product) is prevalent in the series production of ma ny modern sailplanes. 5.1.4. Semi-monocoque. This is the preferred method of constructing an all-aluminium fuselage. First, a series of frames in the shape of the fuselage cross sections are held in position on a rigid fixture, or jig. These frames are then joined with lightweight longitudinal elements called stringers. These are in turn covered with a skin of sheet aluminium, attached by riveting or by bonding with special adhesives. The fixture is then disassembled and removed from the completed fuselage shell, which is then fitted out with wiring, controls, and interior equipment such as seats and luggage bins. Most modern large aircraft are built using this technique, but use several large sections constructed in this fashion which are then joined with fasteners to form the complete fuselage. As the accuracy of the final product is determined largely by the costly fixture, this form is suitable for series production, where a large number of identical aircraft are to be produced. Both monocoque and semi-monocoque are referred to as stressed skin structures as all or a portion of the external load (i.e. from wings and empennage, and from discrete masses such as the engine) is taken by the surface covering. In addition, the entire load from internal pressurization is carried (as skin tension) by the external skin. As stated above we are now familiar with the prime components of an airplane. Now let us get into detail, and understand the components such as the bulkhead, Frames, Ribs, Spars, Stringers (Longerons), and Skins. 5.2. BULKHEADS 5.2.1. Definition: A bulkhead is the physical partition that divides a plane or a fuselage into different classes or sections. Typically, a bulkhead is a wall but can also be a curtain or screen. In addition to separating classes from one another, i.e. business and economy, bulkheads can be found throughout the plane, separating the seats from the galley and lavatory areas. Bulkheads also contribute to the structural stability and rigidity of a craft. 5.2.2. Uses: 5.2.3. Loads: 5.2.4. Materials: 5.3. FRAMES 5.3.1. Definition: The airframe provides the structure to which all other components are attached. Airframes may be welded tube, sheet metal, composite, or simply tubes bolted together. A combination of construction methods may also be employed. The airframes with the greatest strength-to-weight ratios are a carbon fibre material or the welded tube structure, which has been in use for a number of years. 5.3.2. Uses: 5.3.3. Loads: 5.3.4. Materials: Material Selection Material Usage Advantages Disadvantages High strength unidirectional graphite/epoxy Spar caps High strength, low weight High cost, low impact resistance, difficult to manufacture High modulus  ±45 ° graphite/epoxy Skin (w/foam core), Shear web, Wing ribs High strength, low weight, low surface roughness, stealth characteristics High cost, low impact resistance, difficult to manufacture Aluminum 7075-T6 Bulkheads, Longerons Low cost, ease of manufacture, good sturctural efficiency Low strength, not weldable Stainless steel (AM-350) Landing gear Relatively low cost, high strength, corrosion resistance High weight Nickel (Hastelloy B) Nozzles and ducting Temperature resistance Low structural resistance Kevlar Internal armor High strength, low weight, high impact resistance High cost, difficult to manufacture

Dual Roles :: essays research papers fc

Dual Roles   Ã‚  Ã‚  Ã‚  Ã‚   In many stories, it is often noticed that the writers use an allegorical figure to demonstrate abstract qualities as actual people. In these stories the allegorical figure holds a name that will tell you what his character is supposed to be representing. The allegorical figure is a cunning and unique way of taking a characteristic or an object and making it come alive to the readers. This can put an advantage upon your story when trying to get across a certain point, but most often a morality issue. Everyman is a play in which the writer went to great lengths to use allegorical figures to get across a lesson that concerns itself with the salvation of all men’s souls (Vignery p 111).   Ã‚  Ã‚  Ã‚  Ã‚  Good Deeds is an allegorical figure in Everyman. Good Deeds is represented not only as a person, but also as an abstraction. This dual role is clearly stated from the first time that Good Deeds speaks, until the time that Everyman and himself descend into the grave together. Good Deeds is portrayed excellently as a person. He is a person in the sense that he speaks out to Everyman and tells him how to redeem himself to be saved. He is a also a person in the sense that Everyman is asking Deeds for counsel like normal people ask for counsel in times of grief and great need. The â€Å"human† in Good Deeds comes out when he tells Everyman to call upon other allegorical figures to go with him on his long journey to the grave. The humanness appears again when Good Deeds is a true friend to Everyman. Good deeds shows the friendship quality when he refuses to leave Everyman, and promises to stick with him until the Day of Judgment. Good Deeds is just like a good fr iend who refuses to go home when a friend gets into trouble, and offers to help talk to the parents. He is also that true friend in the aspect that he offered and actually does speak to God for Everyman, just as a true friend would do (Everyman lines 309-455).   Ã‚  Ã‚  Ã‚  Ã‚  Good Deeds plays a second, or dual, role as an abstraction in the play also. An abstraction is a concept or an idea; in this case, the abstraction is more of an object. Good Deeds are special tasks that a person completes throughout their lifetime and will count as a point in their favor on the Day of Judgment.

Contemporary Issues in The Merchant of Venice Essay -- Merchant of Ven

Contemporary Issues in The Merchant of Venice       Shakespeare's The Merchant of Venice is still relevant today because it deals with issues which still affect us. Throughout the play a distinction is made between how things appear and how they are in reality.   The issue of appearance versus reality is demonstrated in varied ways, mainly by the use of real-life situations.   The first representation of this is Shylock's generosity with his money and eagerness to make friends with Antonio when he says, "I say, to buy his favour, I extend this friendship," when all he wants is to take a pound of Antonio's flesh and end his life, "If I can catch him once upon the hip, I will feed fat the ancient grudge I bear him."   Shylock pretends to want to be friends with Antonio, but only wants revenge against the Jew-hater.      Ã‚  Ã‚  Ã‚   The choosing of the three caskets is used as the main explanation of appearance versus reality.   The suitor of Portia must choose either a gold, silver or lead casket, where the right choice will allow the suitor to marry her.   The Prince of Morocco, on choosing the beautiful gold casket with the inscription, "Who chooseth me shall gain what many men desire," sees the message, "All that glisters is not gold," and is thus turned away by Portia.   The Prince of Arragon, on choosing the silver casket with, "Who chooseth me shall get as much as he deserves," receives a fool's head, and is told that that is what he deserves.   Bassanio however, on correctly choosing the lead casket with the inscription, "Who chooseth me must give and hazard all he hath," says, "The world is still (constantly) deceived with ornament."   ... ...actions with one another throughout the play. Appearance versus reality is explored when Shylock pretends to be Antonio's friend, with the choosing of the caskets, and when Portia and Nerissa go to court in disguise to help out Antonio and Bassanio.   Racial discrimination is shown in depth with the confrontations of Antonio and Shylock.   Overall 'The Merchant Of Venice' explores both appearance versus reality and racial prejudice, which are two issues that still hold importance in present-day society.    Works Cited and Consulted    Barnet Sylvan.   "Introduction." The Merchant of Venice Ed. Sylvan Barnet.   New   Ã‚  Ã‚  Ã‚  Ã‚   Jersey : Prentice-Hall Inc., 1970.   1-10.    Granville-Barker, Harley.   "The Merchant of Venice.   " Shakespeare Ed. Leonard F. Dean.   Princeton : Princeton University Press, 1947.   37-71.   

Importance of Theology

Living In this glorious world, I noticed how It revolves around me. As I lay my eyes In this world full of mysteries, questions concerning my life's purpose, the reality, the existence of God, how to achieve true happiness and many more keep on flooding in into my mind. I often ask myself, â€Å"Why do I even exist? † and â€Å"How did I become a part to this world? Since the dawn to elite, the curiosity of humanity is incessantly growing. Questions run In circles Inside our minds. We search and search for the truth. We keep on trying to unravel mysteries.However, there are so many locks and not enough keys. In addition, a question just leads to another question. As you can see, to seek for the truth is to reach the exit of a labyrinth. It may be confusing and difficult. Surely, you will always go around In circles. However, when one incessantly focuses and have a sturdy faith, only then he could reach the end of his street and consequently sink in his mind nothing but the tr uth. Theology helps us find reasons for the truth we believe In. It guides us to know the answers for our questions with confidence yet with modesty.Does God really exist? Inside my head is this question, yearning to have answers using the paths for seeking the truth– by way of reason, science, and faith. Using my eyes of reason and with the help of philosophy, God really do exist. As I grow up, my perspective and understanding of life aid In making me see and understand things and reality much deeper. In my own experience, I cannot see love as well as God. I cannot see wisdom as well as God. And I cannot see happiness as well as God. Nevertheless, everything I have stated has one thing In common. May not see all the love, wisdom and happiness, but we can unequivocally feel them. Scientifically speaking, the existence of God could be elaborated by the second path of truth– by way of science. There Is not enough evidence and power science has. Science cannot explain all the things and phenomenal happenings in our world. Researchers say that God does not exist that there is no proof of Him based on their observations and scientific findings. Science generally contradicts the Bible saying that the Sacred Scriptures written is not true.Lastly, the truth is answerable by way of faith. Possessing the eyes of faith, simply believe that God exists In the midst of my everyday life. Being a Catholic. I have this in my mind and heart– the true meaning, value, beauty and essence of Him in my life. As I journey in seeking the truth, I gain more knowledge and wisdom that help me understand what Fife Is. Truth is a deep kindness that teaches us to be contented in our everyday lives and share with other people comparable happiness. The truth has given me a new perspective in life.Let us not love with words or speech but with actions and truth. Have learned that discovering the truth about me Is a lifetime's work, but it is worth the effort No matter how h ard and painful it may be, at the end of the day it is still worth the try. Tofu Truth is something that one cannot hide. Eve retying happens tort a reason and is an answer for every question. God is always there by my side guiding, watching and helping me to put the puzzle pieces of my life in the correct place. Never lose hope. Have faith. Seek for the truth.